Higher Conversions By Avoiding Newbie Copywriting Mistakes

By Aaron Shepard

In case you've ever wondered how the billions of dollars in sales happen online, think coywriting and sales literature of one kind or another. Avoidable mistakes in copywriting are frustrating, especially if you don't realize you're making them, and that's exactly why we've written this article for you.

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A simple mistake that lots of copywriters make is not knowing the basic details of the product they are selling. If you don't have a lot of knowledge about the product you will have a hard time trying to convince people to buy it. The reader will know instantly that you are trying to sell them something you know nothing about. This is going to adversely affect your conversion rate and bring your sales down. It is important to know the product inside and out--in depth knowledge is imperative for a copywriter. Once you have learned all there is to know about the product you can creatively play up its benefits. When you are sure about these things you can be crystal clear with your writing and make sure that the buyer gets a fair idea about the product.

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You'll need to learn how to make the most of the offer. Words are versatile and powerful, and that's why copywriters always strive to choose the word that is the best one to use. Naturally two things your copy needs to accomplish is to present strong benefits as well as a compelling offer. Part of the problem with competition is you can get easily lost among all the other products in your market, and powerful benefit bullets can help you be noticed. With experience, you'll learn how to strike a balance with providing enough information to make a sound decision while avoiding giving out too much information. How can you present an offer that cannot be refused? The normal strategy involves offering really good and excellent bonuses for ordering today. Always try to choose bonuses that are complementary to the main product that you're offering.

Where you introduce your product price is very important in all sales letters. You'll discover that the price is introduced far toward the bottom of your copy and not at the top of it. So, maybe you're wondering why that is so. It just tends to bring down the interest level of the reader. It's just that you always want people to read about your product and the benefits before they see the price. Let the copy flow and go through the whole process of grabbing the attention, getting them interested, invoking the desire and then introduce the price before the call to action. It's most important that people don't have to try too hard to find your price point for your product - so put it out there so it's clear to see. Don't be intimidate about your asking price, and don't try to hide it with everything else in the copy.

You can learn how to write copy that is good enough to get the job done, and one way to improve your copy is learn about unnecessary mistakes and then avoid them. Then, try to remember what they are, and always check your work before publishing.

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