Reasons You Should Remain Aware Of Social Media News

By Brittney Mai Lott

Being in tune with the latest developments in the field of social networking is invaluable both at home and in the workplace. At work, the Human Resources department will use it for retaining and recruiting the best staff. The marketing department will use it as an outreach tool. At home, it connects friends and families. The wise parent will always insist on being 'friended' by their children. A pseudonym can be used to conceal the parents' identities and spare the children from being embarrassed. If your company or organization is hosting an event, inviting social media speakers will be a very popular decision.

According to a recent global survey, well over half of the world's new chief marketing officers (CMOs) are under-informed and underusing digital social media speakers. They do not track blogs. They do not mine data. They do not track reviews. They feign contempt of networking platforms and the people who use them as a means of covering up their ignorance. One day, they will look up to find the world has passed them by.

The use of existing network infrastructures to promote brand awareness is called viral marketing. Cyberspace offers many different angles for getting your message across. There are blogs, video clips, interactive games and more. Any one or a combination of these techniques and more can be part of your organization's strategy.

Networking facilities are also a great way to form and maintain collaborations. For instance, a global big pharma company instituted their own internal instant messaging system. Someone in Canada can request something from a colleague in England. England sends an IM to Estonia relaying the query and then ping! Problem solved in five minutes!

Another useful benefit to computing in the clouds is having a convenient place to store your accumulated contacts over the years. This can come in handy years later when you are looking for a reference or coming across a similar problem to one you and a former colleague managed to resolve effectively. Send them an email or give them a call and ask them if they remember how you did it.

Both internal and globally accessible external networks both have their uses. An internal network makes it easy for colleagues in different countries to collaborate on and access documents. Having a dedicated page on one site and regular updates on another keeps your organization in the public eye. Check out the numbers of followers of the global celebrities, politicians, supermodels, sports figures. Some of them, including the President of the United States, number in the tens of millions.

Digital communications networks are useful for managing events. Whether you are organizing a regional conference or a series of weekly committee meetings, cloud computing enables secure, easy storage of documents, meeting minutes, slide presentations, etc. They also provide a means of tracking attendance and documenting outcomes.

One of the major benefits of using viral marketing is to draw traffic to your website. Social networking is a growing industry changing practically every day. Inviting regular social media speakers to inform and motivate the people in your organization will pay big benefits.

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Choosing your speakers from Speakers Associates? Consider that you might need to find the right social media speakers to help keep your business at the forefront of social networking news and developments