Fab Tips for Better Content Marketing Campaigns

By Norbert Fellner

Content marketing is something that a lot of people don't understand. Typically, when Internet Marketers hear this phrase, they imagine something overly complicated. The truth is that content marketing really is pretty basic. Ponder that. As an Internet Marketer, what is the heart of everything you do?

If you can, comment every day on blogs relevant to your niche. One reason to comment on blogs is the opportunity to create helpful backlinks. Some people will visit your site from the blog comment, so it builds traffic too. Naturally, the more blogs you comment on, the more traffic and backlinks you'll get. Additionally, it helps you establish yourself as an expert in your niche. You don't want to just leave any comments, but ones that actually contribute to the discussion. Leaving remarks such as "great post" is useless. Everyone gets comments like this and promptly deletes them. If you're pressed for time, spend an hour a week on this, instead of half an hour a day; either way, do it regularly.

There's no more reliable online marketing tactic than publishing a newsletter you send to subscribers via email. If you want your newsletter to be popular, you should make sure that you provide your subscribers with valuable content regarding your niche. There are both free newsletters and ones that charge, though you'd have to justify the cost with unique and valuable info. This way you can make money while furthering your business and building your brand. You have to be consistent about publishing your ezine and provide real value, but the effort will be worth it in the long run.

If you've got a blog, spend some time figuring out which posts have the highest amounts of traffic and comments. Compile 10-20 of those posts into a small e-book that you can offer as a free or cheap download. Don't ask people to pay more than a few dollars for the ebook--they can do a quick search and get its content for free after all--the low price will endear them to you and help you bring in some extra money that you can put toward other projects.

Make your review of a product or service that you enjoy using. This works well if you can post the reviews on highly trafficked sites like Amazon or CNet. If you are able to track who is going to your site from the articles (this is done by setting up a profile), you can see how useful or profitable each article actually is. Making money with your article will definitely happen if you wrote a good article that people appreciate. If you are an affiliate of certain products, write reviews on them. Once people read the reviews, they will follow the link to learn more, and if they buy, you will make a sale. In conclusion, content marketing campaigns are a great way to generate traffic to your website or affiliate link to earn extra income. Great content will translate into sales, potentially more than you can imagine. Get creative! Use these hints as a jumping off point to get you started. So get started - the sky really is the limit!

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