The Facts About Aweber's Features and Services

By Joseph Lefranc

One of the most talked about and used marketing tools on the net is Aweber. You can see their name spoken about in seminars, and read about in articles, marketing forums, and who knows how many ebooks. It looks like a pretty simple email management application when you first look at it. However, there's a great deal more operating with it than you'll initially realize. Here are just a few of the reasons that this system has become so well known among people who want to make money online.

A great strategy for list-building is to use your blog content as your newsletter. But implementing that on a regular blog isn't so easy. So the easy way to do that is for Aweber to transform your blog RSS feed into your newsletter that you can send to your list. This feature is not found in many other services. But the difference is that Aweber has a very easy interface so it's not hard to do.

Aweber is a complete e-mail marketing and newsletter management service. It covers all aspects of the list management process, from collecting your customers' e-mail addresses to managing the material that you send to your list.

The opt-in code supplied to you is pretty basic and is easily added to just about any website. You have the choice of creating a standard opt-in form or one that pops up and forces visitors to either fill it out or close it when they first find your site. Another possibility is to install both types of opt-in forms and see which one gets you the most sign-ups.

One of the biggest worries you will have as an e-mail marketer is whether or not your mails are actually making it to the recipients. You also don't want to be thought of as spam and maybe get blocked by an ISP. So Aweber has agreements with most ISP's, and your deliverability is practically guaranteed to get through. Aweber has very tight anti-spam measures and policies in place, so there really should not ever be a reason to be mistaken for a spammer.

It's just a fact that email marketing is one of the best ways to make money on the web. This is just the power of marketing to people you have some kind of relationship with, and it's easier to do that than with people you have no relationship of any kind with. If you have a list, and you try to manage it on your own it would be very difficult. Services like Aweber are very helpful because they have the resources to do that for you. As you develop your list, you just bring your subscribers to the products you wish to promote.

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