Looking For A Web Traffic Boost? Try These SEO Ideas!

By Greg Fleischaker

Putting in effort and attention towards search engine optimization proves vital for anyone wanting to stand out from the massive online competition. People these days rely on search engines for discovering essential information, shopping for products and services and finding new providers of those products and services. If you want to generate more traffic for your website, use the tips in this article.

Be certain your server is enabled to detect upper or lower case letters on URLs. Otherwise, search engine spiders might end up reading the capital and lowercase versions of your site as different pages, reducing the quality of your inbound links.

Make each page on your website unique, so they will stand out from each other. Your titles should also be unique and keyword focused. Titles are critical to proper search engine optimization. If you want your web site to appear in the first pages of results, use keywords in your titles.

If you are looking for an example of a small business using some of these SEO tips to bump their web footprint, check out this Bethesda real estate website at www.dcrealestatemarketplace.com Don't dump a bunch of links on a single page without any context. The links you place in your copy should flow naturally. Link pages are not appreciated by readers or search engines. When you keep your content relevant to your text, it helps the search engines interpret the context more accurately, and it makes your information look more professional.

Including transcripts for any video content, or content with audio, is a great way to keep your content more accessible for customers and search engines. When you have a transcript a search engine will pick that up too.

One of the steps you need to take to optimize your website for searches is creation of a meta description tag that is both clever and informative. The length of the tag should not exceed 30 words. You need to limit this page to under 100KB, so it can be read quickly by the search engine spiders.

If you have ezines or articles you should backlink them to your webpages. Most of the time, ezines are archived and these links remain active. Even when a user sees your articles years later, they will still be able to see it.

A domain name should be memorable and linked directly to the products or services you are marketing. These are great for your viewers that locate your content through YouTube.

Blogging posts on sites with content that relates to your business is one way to provide links to your website. If you put a good and meaningful comment on a blog, it will increase the chance of being able to leave a comment. If you link your site to irrelevant topics or leave useless comments, you will likely have this privilege revoked. Leaving comments on the piece should not be a problem as long as you are well informed on the subject.

To maximize the efficiency of your search engine optimization, take the time to check on your server headers. If you have inappropriate server headers, this might take quite a toll on your results. If you need to redirect visitors to another page, you should use a status that indicates the page as moved permanently.

As you develop URL monikers for individual pages, keep in mind that spiders cannot interpret session id titles or other similar strings of characters. Search engines get confused with irregular names, so you will want to create something that is meaningful for every URL, along with relevant keywords that flow naturally.

Sometimes it's helpful to ask yourself what key words you would type in to search for your particular business, and then include those in your site. However, there needs to be a balance on the number of keywords used. Too many and you will be tagged as spam, too few and you will be overlooked.

Search engine optimization works by seeking out popular keywords and then applying a mathematical formula to rank the page based on these words. Using the most appropriate keywords in your website will help the search engine to direct searchers to your website. This article can teach you how to use keywords most effectively.

About the Author:

If you would like to read other blog posts written by Greg Fleischaker, a well respected real estate seo consultant based in Louisville, make sure to take some time by his small business seo blog site.