Sage 200: Position Your Company For Growth

By Harry Stamper

There's a big difference between running a company that has a turnover of 100,000 and 1,000,000. Once you reach the stage of millions of pounds in revenue, the sheer complexity of the operation can overwhelm past practices. Keeping track of all your marketing, financial and customer data in Excel and Access becomes less and less workable. Not only that, but it becomes more difficult for management to truly understand what is happening in the company. That's where Sage 200 software can help you achieve true insight into your company's operations.

When your company has one or two products, financial management is relatively easy. As you start to add more services, products and segments, keeping track of all that financial data becomes unworkable. By using Sage 200, you can easily get a clear picture of your company's costs, sales and financial obligations at any time. As an integrated system, Sage 200 can also simplify timesheets and order costs so that you can focus on strategic issues, rather than journal entries. Instead of hunting around for the Excel file with the budget, you can find the financial data you need at any time in Sage 200.

Are your marketing efforts actually producing the results your business needs to succeed? Unless you have an effective system in place to measure your marketing campaigns, it's impossible to say. In some companies, classic direct mail campaigns work better than email. In other cases, Internet marketing techniques are superior. Sage 200 can analyze your marketing campaign and help you decide where you should invest your marketing dollars for the best return.

Monthly, quarterly and annual reports on your company's operations are invaluable for effective management. Unless management is informed by objective data, the likelihood of making errors and wasting company resources will be high. In the hands of an analyst or a programmer, Sage 200 can deliver a wide variety of financial, marketing and customer reports. You'll never have to wonder how the business is doing again.

With the access to right information and analysis, managers can identify new opportunities for growth. Sage 200 can make the difference between managers focused on the status quo and those focused on growth. By speeding up administrative tasks like authorizing expenses and providing insight into company's operations, managers can stay on top of their responsibilities.

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