How To Get Started with an Effective Site Navigation Approach

By Freddie Mac Frenchie

Even if you are brand new to IM, you know from experience on the net that site navigation is extremely important. How many times have you gave-up and left a site due to confusing or annoying navigation? We bet there have been a lot of them. Getting your nav structure just right is not an automatic slam dunk even with Wordpress blogs where much is already automated. You can always make improvements in your processes, and that is what this article is all about with regard to navigation.

For years it has been known that Flash looks cool, but there are too many drawbacks to using it. For the sake of many people, provide alternative means to view your site with no Flash at all. The main problem for so many is that Flash slows down the pages, and navigating around becomes very annoying. This is obviously up to you, but we feel there are still great numbers of people who have an aversion to Flash. If you use a good analytics program, you can quickly see what your bounce rate is like and make a decision about it.

Making it all as friendly and easy to use as you can will always serve you well, and that is something not all webmasters strive for. We hope it is apparent that you cannot have glaring inconsistencies between your pages. You can make up anchor text if you want, that's up to you, but you should also mix in some of your keyword phrases, in addition. The ability to build consistency into your site will only be a plus factor and an important one at that.

One of the most important aspects of your site is navigation, and it is done certain ways for a reason. Another critical reason has to do with the search engines and the search engine bots that crawl your site. This means that you should avoid using frames on your site when it comes to navigation as the search engine spiders don't really crawl them.

So whether it's linking to your homepage or your contact page, make the menu options simple so that your visitors don't have to do too much of thinking or get confused in any way. You can seriously put on site SEO to good use with smart navigation, but that is beyond the scope of any single article. Navigation is not rocket science, do not over-complicate the matter; just learn what you need and put it in place.

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